Podcaster Joe Rogan has recently touched on the topic, as has PewDiePie, one of the most followed people on YouTube. The movement is championed by some notable names in bodybuilding who for years decried the secrecy around steroid use, which they say also misled people to have outsize expectations for their own fitness goals. Story continues Mathiasmeier said many young people, including teenagers and preteens, watch TikTok videos of bodybuilders who aren’t being forthright with their regimens. “How is that realistic for them?” he asked. Image: Bodybuilder Greg Doucette (Riley Smith for NBC News) Among the earliest fitness influencers to openly discuss his own steroid Testosterone Enanthate use was Greg Doucette, a powerlifting world champion who became a bodybuilder and fitness influencer. Doucette said he started talking openly about steroids, including his own use, when he started to create a lot of fitness content four years ago. It was those videos, in which he was honest about his steroid use, that originally went viral, he said. “When I was very open about what I was doing, rather than people saying they hated me, people responded by saying how refreshing it was to see someone be honest,” Doucette said. As for concerns that talking about steroids could normalize their use, Doucette said the notion that people would be unaware of steroids was shortsighted. “Do people think a 16-year-old aspiring bodybuilder has never heard of a steroid?” he said.
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Doucette has been particularly transparent about his regret over his steroid use on social media. A broader fitness boom in recent years — boosted in part by the coronavirus pandemic — has included the rise of many muscle-focused fitness influencers, many of whom boast millions of followers, while hundreds of others with smaller followings. Steroid-focused videos are only a small part of the broader scene, but they can draw some of the most heated debates. A video Doucette posted in May discussing whether fitness influencer William Li takes steroids has more than 670,000 views and more than 2,000 comments. Li has addressed steroids, saying he doesn’t use them. One popular version of “natty or not” videos features people asking people at gyms or fitness conventions whether they use steroids. Bodybuilder Noel Deyzel posted a video to his YouTube account titled, “Why i’m open about my steroid use.” In the video Deyzel tells his 2 million YouTube subscribers he came clean about his use because he hoped to help a young generation that lacked guidance, even though, he says, he was told he would never get sponsors after having talked about his use of so-called performance enhancing drugs, often called PEDs. Other influencers openly promote steroid use, referring to the drugs by a variety of slang and sometimes meticulously tracking their steroid use. Mike Matthews, the CEO of the fitness brand Legion, said the problem of “fake nattys” (people who don’t admit to steroid use) creates false expectations and nudges people toward using them. “Being set up for disappointment because their results are not nearly as impressive as influencers on PEDs can actually encourage and lead kids to want to use steroids themselves, because they incorrectly conclude that they have bad genetics,” Matthews said. Image: Bodybuilder Greg Doucette (Riley Smith for NBC News) PEDs allow the body to work harder and recover more quickly, so when influencers post their workout routines and natural lifters can’t complete them, they are often discouraged, Matthews said. “And where do they get these over-the-top workouts.
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They often come from people on drugs,” he said. “Natty or Not” content helps fight both, he said. Mathiasmeier said he sees the movement toward open discussion of steroids as a net positive, even if he suspects many people continue to use them without admitting it. “I wish it was more open and that people were more honest about what they used,” he said. “But it does feel like we are starting to get there.” This article was originally published on NBCNews.com.